Animation is showing up in some surprising places, and getting even more surprising responses! From animated TED talks, to branded tv commercials, major motion pictures, and even surprisingly vulnerable and honest stop motion videos, animated video is blazing new trails, reaching new audiences, and engaging millions of viewers.
Let’s explore just some of the most exciting animation trends happening today.
Idea Blog Recap
Monday: How Much Does an Explainer Video Cost?
Tuesday: Reed Hasting’s Netflix Strategy
Wednesday: 4 Insanely Popular Animated TED Videos
Pick of the Week: Hi Stranger from Stop Motion Creator, Kristen LePore
ICYMI: Interview with Mixed Media Wunderkinds, “Tiny Inventions”
Animated Explainer Videos Make People Feel Smart
Do you like solving riddles? How about logic puzzles? Are you any good at them? Me neither. But thanks to some surprisingly easy to understand animated explainer videos from groups like TED and TEDEd, millions of people are taking on some of history’s toughest logic puzzles. What’s even more interesting is how people are engaging with these videos.
Animation is Sharable
People are sharing super complicated puzzles with thousands of their friends. Why? Because animation makes even complicated topics accessible. Even better, it makes those same topics sharable.
Odds are you’ve seen (or will see soon) an animated video about the Prisoner Box Dilemma or Einstein’s Riddle in your social media feed. And that’s kind of amazing.
Animation Culture
Vimeo Staff Pick “With Joy and Happiness” Wins Best Student Film
The gradual degradation of society is haunting. Seriously.
Captain Underpants Movie Trailer drops from Dreamworks
With Ed Helms and Kevin Hart involved in the voice acting, this animated film is poised to be a massive hit. Over 5 million people have already watched the trailer in the first week.
Animation News
Gorillaz New Music Video Embraces 360 Video (and people LOVE it)
The music video for “Saturnz Barz” is the #1 Trending Video on YouTube, and has already racked up 3 million views. In one day. Do yourself a favor, slap on a 360° headset and check it out.
Live Pixar Concert Coming May 26th
Get your kids ready to experience live music that they’ll actually enjoy. I’m bringing my buzz lightyear sleeping bag. See you there.
Business Animation at IdeaRocket
The future of animation is a constantly moving target. Stay tuned for more animation news, culture, and video marketing tips every week to help make the perfect video for your business!
